rose&vanilla, expert and innovator in vegan, gluten and lactose-free patisserie, raises over half a million euros in funding from Brave New Food Investments.
Utrecht, December 16th, 2021 - The innovative patisserie concept rose&vanilla will use the investment of over half a million euros by Brave New Food Investments to expand their capacity and points of sale, and to advance their products with unique flavor combinations made without ingredients that may cause irritations for people with food sensitivities.
Led by craftsmanship, ingenuity and vision, the talented team of rose&vanilla continuously innovates the unique recipes of their products. Flavor is key as they strive for perfection. Due to the rising demand for tasty, sustainable products made without animal-derived ingredients, without gluten and without refined sugars, rose&vanilla is rapidly growing guided by the vision of Daphne Giesberger and Erik de Wit.
Brave New Food Investments believes in the potential of rose&vanilla. “The team led by Erik and Daphne make exceptionally great products. The assortment covers all relevant themes; of organic origin and suitable for people with an intolerance for gluten and milk/lactose. All without making any concession on flavor,” Jesse ‘t Lam, co-founder of Brave New Food Investments, expressed.
Clients are experiencing market changes and shifts in consumer demand and want to differentiate with tasty, innovative products. rose&vanilla does not exclusively cater to cafe’s; their products are also available online and on the shelves of bio-retailers and other bakeries. “Our assortment offers our clients the chance to reach a broader audience and prioritize hospitality, because our products are enjoyable for everyone”, Erik, co-founder of rose&vanilla explained.
Daphne at work in the forward-thinking patisserie with surprising flavor combinations, enjoyable for all.
The team is literally bursting at the seams of their current bakery as they have dozens of new product ideas. The partnership and the investment paves the way to the future. Daphne is excited about this: “Now we can focus on product innovation, expanding our product capacity in a new bakery, build rose&vanilla cake shops in the 5 big cities and sell throughout Europe.”
The partnership with Brave New Food Investment has even more benefits. “It’s a great match. We are surrounded by entrepreneurs who have had a production company themselves. We understand each other and know how to leverage the opportunities to innovate and scale while maintaining quality and profitability,” both Erik and Jesse affirm.
Alongside innovative brands such as Karma Kebab, GRO and SUNT, rose&vanilla is an addition to the growing portfolio of Brave New Food Investments. By means of smart capital, they focus on accelerating sustainable food solutions for the future. This makes it possible to respond to market demand, while taking into account diet and the health of people, animals and the planet.
Both partners have a passion for the product and the sector and can realize their ambitions with this partnership.
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rose&vanilla makes innovative patisserie with fantastic flavor combinations that are always gluten and lactose-free, and mostly vegan and refined sugar-free. What started out of a personal need for the founders – the children of Erik and Daphne were found to be sensitive to lactose and gluten – has grown into a successful bakery business. With certifications for organic and gluten-free products, a unique concept and a visible brand, rose&vanilla has become an indispensable part of innovative patisserie. With a loyal crowd of 60 crowdfunders and a team of 20, rose&vanilla delivers to more than 200 points of sale in the higher segment of cafe’s in The Netherlands and Germany (including Eye Filmmuseum, CafeĢ Restaurant Amsterdam, Hotel Karel V), organic retail (Ekoplaza), patisseries (Holtkamp, Koekela), online (Crisp.nl) and their own cake shop in Utrecht.
Brave New Food Investments provides smart capital to next-generation food ventures. Brave New Food Investments is directly linked to Brave New Food, a European food innovation platform. Brave New Food connects a thriving community of innovative startups and scale-ups to 30+ valuable partners ranging from food corporates to investors and knowledge partners. With the backing of the platform, BNF Investments connects ventures to broader markets, networks and expertise while providing funding to scale.
To learn more about rose&vanilla visit www.roseandvanilla.nl; learn more about Brave New Food Investments at www.bravenewfoodinvestments.com and the Brave New Food platform via www.bravenewfood.com.
Photography credit: Oscar van der Wijk